"KEEPING YOU SAFE ALL DAY EVERYDAY"
Company Background & Values

About The Safety Division

Born out of resilience and dedication to workforce protection, delivering fit-for-purpose personal protective equipment across Southern Africa.

Our Journey

Founded To Protect Frontline Workers & Industrial Teams

The Safety Division Pty Ltd was established in May 2020 amidst the height of the Covid-19 pandemic. Minolyn Naidoo, Founder and Sales & Marketing Director, leveraged over a decade of specialized expertise in the safety industry to take swift action.

Starting by assisting local doctors, medical surgeries, clinics, and hospitals, as well as longstanding industrial customers, Minolyn worked tirelessly to source and supply critical mandatory PPE needed to protect personnel on duty every single day.

During this period, South Africa was under total lockdown—borders were closed, international imports were severely restricted, and vital personal protective equipment was virtually impossible to source at honest pricing. Minolyn tapped into an extensive network of accredited local South African manufacturers and premier international partners to secure life-saving equipment at fair, cost-effective rates.

The Safety Division Team and Facility

Business Goals & Objectives

At The Safety Division we are passionate about safety. We aim to educate our customers on purchasing and utilizing compliant PPE that meets and exceeds statutory standards at work, home, or training.

Dynamic Growth Strategy

We continuously broaden our product catalog by strengthening ties with premier South African manufacturers and world-class international suppliers to offer ergonomic, innovative, and cost-efficient solutions.

Our Heartbeat & Mission

"Keeping you safe all day every day" is the heartbeat of our organization. We believe no employer should compromise on the quality of PPE supplied to staff, ensuring every employee returns home safely.

Executive Leadership

Direct Industry Expertise

Get in touch directly with our leadership team for enterprise contracts, tenders, and tailored PPE consultations.

MN

Minolyn Naidoo

Sales & Marketing Director / Founder

Over a decade of dedicated experience in occupational health and safety supply chains, technical PPE specifications, and industrial client relations.

061 427 2193 minolyn@thesafetyd.co.za

Ready To Equip Your Team With Quality PPE?

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